A proven method of accurately communicating ideas in corporate presentations is through well-executed video productions. High quality videos can easily be edited for use in television and website marketing if they are done properly. If video is of poor quality or if the content is not presented well an otherwise great concept could be placed in jeopardy. The following tips will help guide you through some important things to remember when producing corporate videos.

Equipment – Camera equipment is one of the more important considerations that you can make for a high quality video presentation. Be prepared to spend as much as you can afford, and go digital as that will give you the most value and ease of use. Digital cameras have several levels of quality and performance so make sure you become educated as to the various types available. Lower quality, “home video” units may serve you well, but there are better options that will produce a higher quality output. A DVD quality camera will provide high quality video but an HDV camera will produce the best possible results.

Lighting – Always make sure your subjects are well lit. Poor lighting will look unprofessional and be regarded as poor quality. Good lighting means more than one good light; it takes several lights to illuminate a subject properly. The goal is to cast light evenly to reduce or eliminate shadows. This means that lighting will need to come from several different directions at once. Photography gels can be used to diffuse the light and eliminate harsh shadows.

Audio – Dedicated microphones should be used for each person participating in the video and if there are more than 2 people, a sound mixer should be used to capture and isolate each instance of audio by a sound operator. Professional grade, directional microphones will offer the best results, but radio microphones can be used also in cases where the subject may be moving around a lot. These wireless microphones may give lower quality audio however and they may also be affected by radio interference. Roaming microphone operators may be employed where there is a large group of people that may offer audio contributions such as in town hall meetings or question and answer sessions.

Capturing Video – When filming, bear in mind that the video sequences that you capture will all have to be edited and pieced together before the work is done. This editing is very important to the final product. To help the editing process along, it will be important to obtain a lot of footage of things like close ups, head nods, wide angle shots and other miscellaneous shots that can be used later to “hide” the editing that was done. This type of content is invaluable so it will be important to obtain as much of it as possible.

All of the content will now need to be reviewed and edited for the final product. A digital editing system or computer program will be required to properly edit the work, which can be burned on to a DVD when completed. This can then be used for your final presentation, or several copies can be made if required.

Video presentations can be risky because if they are not done right, your presentation will come off as unprofessional, but if done properly, a mediocre idea could be viewed as spectacular.

Continue : Video Production Company

Tagged with: • • • • • • •

Filed under: Entrepreneurialism • Franchising • Management • Marketing • PR • Presentation • Small Business • Solo Professionals • Workplace Communication

Like this post? Subscribe to my RSS feed and get loads more!