A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that each and every time one opened a web page, they’d be swamped with offers for this or that. It had gotten to the point where surfing the Web was nearly like playing a video game; when the ads would pop-up, one would try and close them out before another one came. This is precisely why we have seen the drop in the use of pop-up windows on the internet today; surfers merely do not even take a look at the pop-ups anymore.

Is there some way that pop-up windows can be less annoying and still be effective? Yes! What if the pop ad were seen upon exiting your site instead of entering? This would allow the surfer to get the info which they require from your site, feeling that they were able to come and go rapidly without being hassled by other ads and offers, in the mean time, making the surfer happy. You have left the surfer with a positive attitude and, therefore, are much more likely to respond to the pop advertisement. This is being accomplished increasingly more by using what is being known as pop-under windows. When the surfer comes to your site, the ad is opened discretely. Then, upon leaving your site, after obtaining all the information which they need , will view the ad and, therefore, be much more likely to respond. Since the surfer has the info, he has achieved his objective and is now open to do other things; ideally respond to the pop under advertisement.

Not all pop-windows are created equally. There are some things that you can do to make your pop-windows, whether pop-up or pop-under, much more effective. The pop-window ought to be easy to “escape” from. If the surfer doesn’t wish to view the add, but has a hard time closing it out, they will most likely become upset and could leave your website at once. You ought to either use a button which will allow the surfer to close the window or be sure that the “x” is easily visible. Another good idea is to make use of a script that utilizes cookies. Cookie will prevent pop-windows from overloading the surfer since you can decide the frequency of the pop-windows, rather than each time a page is opened. Also be certain that there’s no more than one pop-window per web page.

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