With booming sales, Blu-ray players next step is live internet tv integration. Sales of the hd dvd players were up 13% during the depart 9 months of 2009, so says industriousness trade group Digital Entertainment group.
television systemn Central who are one of the biggest manufacturers of Blu-ray players have revealed that they are looking to make some improvments to the players including turning them into set-top boxes that can be used to watch internet tv.
 “The Blu-ray platform is not a movie platform; it is a software platform that can play movies,” RCDb President Herve Utheza said. “It supports the same rudimentary technology as tru2way….This will allow content providers and service operators to leverage the same content and applications.”
 

 These developments could see Blu-ray emerge as a superior general client for Internet TV, allowing users to view movies and TV shows from their player without the need to purchase extra hardware.
 

Utheza even went as far as to say they could replace existing Internet TV online set-top like Apple TV, VUDU and Roku players.
 Currently nearly all content providers like Netflix and Amazon have to develop service integration using code written in C which is complicated to use. Utheza believes that the use of the standards built into Blu-ray and Java could help accelerate the creation of new services that can work across equipment from different providers.
 

 The Videon Central deal will mean that thousands of Blu-ray players can show on demand services either in competition or collaboration with wire operators.
 

 Costs are playing a part in the reluctance shown. “Including Blu-ray is only release to raise the cost of the set-top box and indirectly increase the cost for each home,” he said. Then there are potential difference operational expenses.
 

“Cable players are reticent to support third-party devices because of the additional service calls it could generate,” Dasari said. As an object deterrent example, he pointed to TiVo, another popular CE device with a cable-ready version that nonetheless posed obstacles for subscribers.

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