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Wedding Industry Development of China’s present situation and prospects

  With the rapid growth of China’s national economy, the people continuously improve the quality of life; the concept of continuous improvement with the dress code, people chasing the pace of fashion more and more quickly, new wedding dress is also higher for the expectations and requirements; the same time This is a blend of East and West era, the West’s social etiquette also recognized by us to accept and follow the implementation of all that our dress has entered a new era. Therefore, the growing market demand for wedding, wedding garments rate increased year by year, wedding production and sale of a large number of companies chasing hot spots.

1, wedding market demand conditions

(A) to dig gold wedding market

According to the China Private Economy Weekly, 2008-03-08 “wedding market and gold could be dug” in reports: “the last century, before and after the baby boom in 1980 led directly to the peak in recent years, the marriage. National Center for Marriage Industry Survey March 2006 published “China’s wedding industry development report” shows that in recent years, in China each year there are about 10 million pairs of couples tie the knot, married people are willing to put their savings to 31% for and wedding-related spending in 2005, for example, only the new urban consumer spent on the wedding as many as 418.3 billion yuan. ”

“According to incomplete statistics, in wedding consumption, about 90% of the newcomers are willing to spend the entire wedding budget is about 15%, to buy or rent wedding wedding wedding photography. A large market demand makes the Chinese market continues to heat up wedding also contributed to the wedding consumer market. ”

Industry analysis, and now the market in China, most of the wedding wedding photo studio in the city is close to saturation point, after only strive for perfection and integration to achieve a breakthrough, a wedding in this market growth is limited. But the wedding consumer market is just getting started, and has great potential.

(B) The wedding dress needs survey

The author in Fuzhou for 20 — 30 years old women, conducted a questionnaire survey, a total of 500 questionnaires were sent. Its findings are as follows: on the assumption that select only the premise of wearing a wedding dress, there is 72.3% of people choose to wear wedding wedding day, 25.2% of people choose to wear a Chinese dress, 2.5% of people choose to the general package. Wedding has a choice of ways as follows: 38.2% of people choose to rent, 49.5% of people choose to buy 12.3% of the people to produce their own.

Needless to doubt, wedding, or an absolute appeal, but can not be ignored, there are a considerable number of people deeply in love with Chinese-style wedding dress, while the board is how the package is not popular. The analysis concluded that the questionnaire: the growing popularity of wedding, showing the wedding market, strong vitality. In the past, individuals buying pieces of a very extravagant wedding dress is a matter can only be leased, but with the improvement of living standards, have their own wedding many people have become an essential part of marriage. To buy a wedding dress belonging to his own wedding —– props of marriage was finally divorced from the “Destiny”, the real meaning of love is given.

(C) changes in consumption patterns wedding dress

According to 2007 Chinese wedding market research report shows that the choice of consumer items in the marriage ,2006-2007 just right after we were married couples need to choose the main services and products, its first choice for wedding photography (85.6% of the newcomers need to take wedding photos) ; followed by wedding services (78.74% of the newcomers went to restaurants and wedding preparations); and then followed by a wedding services, honeymoon travel and purchase wedding, or 56.2% of the new plans to ask the company for their wedding weddings; 46.4% of the newcomers will be arrangements for the honeymoon tourism; 36.6% of the purchase of new wedding dress for the bride.

  90 years ago, mostly wedding wedding wedding photography shops or rental hi, and style, color choices is relatively small. In recent years, wedding industry, as domestic development and newcomers to the wedding of health and personal requirements, triggered a wave of buy a wedding dress, wedding dress the surge in consumption. At present, the wedding “to buy on behalf of the rent” consumption trend has been accepted by a majority of married people. In many newly married people, the price of renting wedding RMB 180 Yuan / times — 600 yuan / time (depending on wedding Xinjiuchengduo may be), high-end is necessary to a thousand dollars, in fact, buy a new wedding costs much better than this, but the couple who have a permanent commemorative value. Therefore, most consumers tend to purchase wedding dress. And the reprocessing of the old wedding dress can not guarantee that many new people in order to avoid cross-infection, but also chose the “buy on behalf of the rent” consumption patterns.

Second, the status quo of China’s wedding industry development

(1) My wedding production and sales of regional

A broad outlook and large market demand-led industrial development of the wedding, wedding dress industry in China, has a certain size, grade and efficiency of wedding dress manufacturers mainly concentrated in Chaozhou, Guangdong, Zhongshan, Shenzhen, Guangzhou, Suzhou, Jiangsu, Xiamen and Quanzhou, Fujian and other places, they are mainly engaged in trade processing. China engaged in producing and selling wedding dress body of more than 1500 business, employing more than 3 million people. As the wedding of one of the main producer of Suzhou, the current wedding industry has developed rapidly in Shanghai, Chaozhou and other places of the wedding followed by processing industries.

Now China has become the wedding wholesale market in Guangzhou, the two major distribution center in Suzhou, Guangzhou Jiangnan Avenue, a wedding, North Street, was formed in the early 80s of the last century, is well-known wedding street in Guangzhou, which is the country’s largest distribution center for one of the exclusive wedding of the transaction . Wedding in Guangzhou market has formed a high-middle and low irregular scattered industrial layout, but in recent years by the wedding, Suzhou Street, the impact of micro-effects gradually.

China, one of the four famous embroidery embroidered tidal producer Chaozhou City, Guangdong Province, in 2004 by China Textile Industry Association, China National Garment Association awarded “China’s city wedding dress,” the honorary title of China’s largest wedding dress design center and export production base. The relevant department, out of Paris, the European elite senior social sites like the evening gown worn by most produced in Guangdong’s Chaozhou; and the United States of America’s annual appraisal wedding, the Composite Index ranked the top 3 products are from Chaozhou. Statistics show that annual production of Chaozhou evening dress wedding nearly 20 million (sets), output value of more than 40 billion yuan, more than 70% products are exported to Europe and the United States more than 20 countries and regions.

(B) the status of my wedding dress brand

In China the fierce market competition, on an international wedding Cai, Guangdong FAMORY wedding, Ella Wedding Gown, Li Yisha Wang-Cheng, VIVAN brand wedding, wood really a dress, rich and beautiful wedding dress yarn, Century bride wedding dress, princess dress, Lin Li stand out as the “2006 China Top Ten brisk sales wedding dress brand.”

(3) Wedding production model

Processing of the current domestic wedding to go 2 the main road, one domestic, two are exported, export sales, but the whole is far greater than domestic sales. Some of the large factory in Guangzhou wedding Zhizuo export. More than 80% of the world’s wedding brands are OEM in China’s domestic processing, because of prior agreements signed, the wedding will not be sold in the country.

Wedding abroad a very mature industry, wedding, or processing of export production are generally provided by foreign businessmen image processing, risk, profit thick. The wedding industry in the domestic market started late in the development of immature, many people in our understanding of the wedding is not enough, so for the wedding of the consumer and abroad are very different. The domestic market is not much profit, the majority of manufacturers believe that the domestic wedding market risks, low profits. Therefore, the domestic wedding market is basically low-end product, low cost, working poor.

  On China’s wedding industry proposals and the prospects for

According to China’s Marriage Fair for research related to industry experts, national wedding photo studio an average annual rate of increase of 10%. The same time, wedding services, wedding photography, wedding dress production, wedding services, driven by four industry leaders, and gradually formed a marriage of consumer products and services as the core of the industry cluster. Wedding industry, the rise of China and a huge consumer market has attracted attention world counterparts.

The past five years, in Shanghai, Beijing, Guangzhou, Shenzhen and other places, wedding industry, the exhibition for the industry to rely on the exchange, promotion of relevant trade and local market sales, has become the consensus of businessmen and manufacturers. Among the many wedding exhibition, China International Wedding Fair has developed into China and the world’s best-known wedding industry exhibition. Self-organized three years, the China International Wedding Expo in succession to meet the world’s top brands in more than 30 exhibitors. February 29, 2008 Seventh China (Beijing) International Fair of the success of marriage, has attracted the attention of many. It is reported that it introduced in the southern, central, southwest and the northeast, the region’s major cities overflow, which will become the China International Wedding Expo Wedding Fashion weathervane.

  Problems on China’s wedding market, some suggestions: 1. Attention to the wedding culture, and to promote caring service, honest service. 2. To carry out market research to fully develop the domestic wedding consumer market. 3. Create wedding industry, well-known brands, build the core competitiveness, improve enterprise management level. 4. Wedding design should follow the “wedding and the dress,” while the textile industry standard specifications to meet the individual needs of wedding. 5. Make full use of Internet and other modern technological means, so that in the wedding industry to play a greater role in advocacy and sales.

My wedding industry should grasp the opportunity to calmly deal with in order in the wedding industry, “Nuggets” industries continued to expand, the wedding cake of growing consumer market in an invincible position.
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